Paperless Post helps a user create online and paper stationery that reflects their individual aesthetic. The distinctive, customizable designs and online tools make it easy—from everyday correspondence to milestone life events. To date, Paperless Post users have sent over 85 million cards/invitations.
During my time as a graphic artist in The Design Studio, I offered a bold, clean aesthetic to create dynamic and varied invitations and cards for millions of users’ life events. I produced the assets for online and paper, utilizing typography, lettering, illustration, photography and composition, for this design-forward product. I also oversaw and art directed collaborations with partners, like Ashley G. I contributed to our top-notch design practice, pushing for contemporary, and often typographic, solutions while maintaining the look and feel of Paperless Post in collaboration with merchandising and seasonal requests.