RAY-BAN META

I am currently contributing to Meta’s internal creative agency, Creative X, on the Wearables Brand Team to evolve design systems and applications for the Ray-Ban Meta smart glasses category.

This includes art direction in partnership with Essilorluxottica and our vendors, building upon brand guidelines, overseeing design systems in use with in-house and agency teams and assistance with post-production on campaign and evergreen assets. I also art directed brand assets with the latest features from Ray-Ban Meta smart glasses for the internal brand library and holiday campaigns.